Reichert Scientist Wins Prestigious Award

February 5, 2010 – David Luce, PhD, Lead Scientist for Reichert, Inc., accompanied by co-authors Damien Gatinel, MD, and Alain Saad, MD, has been awarded the 2009 “Best Poster” Award by the American Academy of Ophthalmology, for their poster entitled, the Biomechanical Profile of Keratoconus Suspect Eyes.
The poster was based on a study demonstrating how the new Ocular Response Analyzer® Keratoconus risk scoring, developed by Dr. Luce, can effectively distinguish suspect Keratoconus eyes from normal eyes. This was the first public report on these findings.
The Best Poster Award was given to approximately 50 posters out of a total of 640 represented. “Winning the award was a surprise. The AAO is a distinguished organization, and the quality of the posters is always outstanding. It is indeed an honor,” said David Luce, PhD.
It is Reichert’s goal to continue scientific innovation, developing diagnostic and screening instruments to aid eye care professionals, improve patient care, and detect precursors of disease early enough for the patient to receive treatment, and experience a favorable outcome.
Reichert Unveils Revolutionary New Tonometer

Reichert, Inc. is pleased to introduce the new Reichert 7CR Auto Tonometer + Corneal Response Technology™, featuring Corneal Compensated IOP (IOPcc) – a pressure measurement significantly less affected by the cornea than other methods of tonometry.
Tonometers are used to measure Intraocular Pressure (IOP) as a routine part of diagnosing and managing the 2nd leading cause of blindness in the world, glaucoma. However, traditional methods of tonometry, including the Goldmann Applanation Tonometer, are significantly affected by corneal properties, compromising the accuracy of their IOP measurements. The 7CR incorporates the patented bi-directional applanation technology, first used in the revolutionary Reichert Ocular Response Analyzer (ORA), to quantify the biomechanical properties of the cornea. This in turn permits the determination of Corneal Compensated Intraocular Pressure (IOPcc). IOPcc provides clinicians with a better understanding of patient tonometry values, enhancing their ability to make critical diagnosis and treatment decisions.
The validity of the IOPcc measurement is supported by dozens of peer-reviewed publications in medical literature.
The Reichert 7CR is an exciting new option for clinicians, since it is priced comparatively to competitive instruments that lack this patented feature. Eyecare professionals interested in learning more about the Reichert 7CR should contact Reichert at (toll-free in USA) 1-888-849-8955, or download the product brochure:
Reichert 7CR Brochure (430kb PDF)
Reichert Welcomes Local Assemblyman

Reichert Chairman and CEO Jerry C. Cirino with Assemblyman Dennis H. Gabryszak
On December 16, 2009, Reichert, Inc. was visited by Assemblyman Dennis H. Gabryszak, of the 143rd Assembly District of New York, representative for the Towns of Lancaster and Cheektowaga, and the Villages of Depew, Lancaster and Sloan. While visiting, Gabryszak toured the Reichert facility, and was introduced to Reichert’s expansive product lines. Gabryszak also met with Reichert Chairman and CEO, Jerry C. Cirino, and President and COO, Tim Levindofske, where they discussed the future of the organization, its impact on the local economy, and the possibility of future expansion.
Reichert highly values their reputation in the community, and it is their goal to increase awareness of the operation throughout Western New York. By establishing relationships with area politicians, Reichert is assuring that the concerns of their management and employees are communicated, and addressed, and that the best interests of local businesses are taken into consideration in Albany. "Reichert believes it is important to work closely with legislators at all levels of government", said Cirino. "We can better serve our customers and the local economy if we work together for policies that are productive" he concluded.
Reichert Acquires the Foresee Preferential Hyperacuity Perimeter (PHP)

Reichert Ophthalmic Instruments is pleased to announce that it has acquired the Foresee Preferential Hyperacuity Perimeter (PHP), from Notal Vision. The acquisition was completed October 26, 2009, during the American Academy of Ophthalmology Meeting.
The Foresee PHP® is a non-invasive visual field analyzer for monitoring Age-Related Macular Degeneration (AMD) and early detection of conversion to Choroidal Neovascularization (wet AMD or CNV). Validated in clinical trials, the Foresee PHP® technology provides excellent accuracy in CNV detection, 82% sensitivity and 88% specificity. There are over 500 units in place and operating around the world today.
Notal Vision® was founded in 2000 by medical professionals from Israel's leading research centers. The Foresee PHP has been available worldwide since 2004, and was most recently distributed by Sightpath Medical, Inc. based in Bloomington, MN, USA.
Jerry C. Cirino, CEO and Chairman of Reichert Ophthalmic Instruments stated, “The acquisition of Foresee PHP is an important strategic move for Reichert.” Cirino continued, “our company has a long history of bringing innovations to our marketplace. The Foresee PHP product will address an important medical need and will, we believe, be embraced around the world.
Over their 150-year history Reichert has introduced many of the most significant devices in eye care including the legendary Phoroptor®. Today, Reichert is known for their world-leading tonometry products and for pioneering the measurement of ocular bio-mechanics.
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Reichert partners with United Sight, to benefit the San Francisco community.

On Wednesday, October 28th, Reichert participated in Project Homeless Connect, a charity eye screening hosted in conjunction with United Sight, an organization founded in 2009, to provide free eye exams in communities visited by ophthalmic meetings like the American Academy of Ophthalmology (AAO). The screening took place the at the Bill Graham Civic Auditorium in San Francisco, CA.
Along with nine other industry partners, Reichert assisted in providing comprehensive eye exams to 180 homeless residents of San Francisco. These exams included: tonometry, auto-refraction, slit lamp exams, digital imaging, reading and prescription eye glass fitting, and more. 116 prescription eye glasses, and over 400 pairs of reading glasses were distributed.
Volunteering for Reichert were Joe Carlin, and Kay Krause, who supplied a Reichert TONO-PEN AVIA® applanation tonometer and the new RK700 Auto Refractor/Keratometer. Joe performed tonometry applanations on 180 patients, while Kay recorded the results and escorted them to the next screening station. Two local optometrists used the RK700.
Reichert was pleased to partner with Project Homeless Connect and United Sight to make a difference in the San Francisco community, and looks forward to participating in future events.
(Photo courtesy of United Sight, ©Mark Maio)
For more information please contact Reichert...
Reichert, Inc. adds more experience to executive management team.

In continuance with recent management changes made to enhance the growth and success of the company, Reichert, Inc., Depew, NY, is pleased to announce that Rick Subel has joined the organization, taking on the role of Vice President and Chief Financial Officer.
“Rick comes to Reichert with a wealth of experience, having been previously associated with two Fortune 500 companies”, stated Jerry C. Cirino, Reichert’s Chairman and CEO. At Figgie International, Inc., Rick was group controller for Technical Products, which at the time included Scott Aviation in Lancaster, NY. Additionally, Rick assumed the role of President of Figgie’s Financial Services subsidiary, financing third party equipment sales.
Most recently, Rick has been Chief Financial Officer for several privately-held companies in business-to-business service industries, including facility maintenance, real estate development, property management, and security.
Rick holds a Bachelor of Arts from Ohio Wesleyan University, and an MBA in Finance from Kent State University.
For more information please contact Reichert...
Big Winners at Vision Expo West, Las Vegas!

Due to the success of Reichert’s Made-in-the-USA instrument contest at Vision Expo East in NYC earlier this March, Reichert decided to repeat the give-away at Vision Expo West, in Las Vegas October 2 – 4th.
Attendees were eligible to register each day of the show, for a drawing to win their choice of American made products, manufactured at Reichert world headquarters in Buffalo, NY. Among them were the popular: Reichert 7 Auto Non-Contact Tonometer, TONO-PEN AVIA, and Ultramatic PHOROPTOR.
A total of 718 attendees registered for the give-away. Congratulations to winners: Barbara Mills of Loris, SC, Daniel Fong of Sacramento, CA, and Tyson Kales of Reno, NV.
Winner Barbara Mills chose the TONO-PEN AVIA® and said, “We needed a new a TONO-PEN, having the older XL version, and our practice doctor Michael L. Mills, OD liked the newer more ergonomic design of the AVIA. We looked at AVIA’s the same day we entered the drawing, with the doctor intending to come back the next day and order one, but we won!” The practice plans on ordering an additional AVIA since they are so pleased with the instrument. They will be taking advantage of the $500.00 tonometer trade-in running through November 30, 2009.
Reichert is proud to support our local and national economy by manufacturing a large portion of our products in the United States, and intends to expand this percentage in the future, positively impacting the community around us. 90% of Reichert’s sales come from products made in the USA.
Reichert, Inc. extends management team; is poised for growth.

Reichert, Inc., Depew, NY is adding to its executive management team as it prepares for rapid growth in the Ophthalmology and Optometric markets around the globe. Jerry C. Cirino, currently Chairman of the Board since June 2009, will take on the additional role of Chief Executive Officer at Reichert, effective immediately.
Most recently, Mr. Cirino was the President and CEO of Heartland Information Services which, along with Reichert, Inc. is owned by Beecken, Petty and O’Keefe, a Chicago based healthcare private equity firm. Prior to that, Mr. Cirino was President and CEO of Source One Healthcare Technologies, the largest medical imaging distributor with sales of $1.2 billion in Cleveland Ohio. Preceding that, Mr. Cirino was Executive Vice President of Marconi Medical Systems, also in Cleveland.
Mr. Cirino also serves on a number of private and public healthcare company Boards. He holds an undergraduate and graduate degree from Lake Erie College, in Ohio.
"Jerry’s 25 plus years in medical devices and distribution, along with his merger, acquisition and integration experience will help facilitate Reichert’s growth expectations," says Tim Levindofske, Reichert’s President and Chief Operating Officer.
"I am delighted to join Reichert in this additional capacity and look forward to working closely with Tim Levindofske and the entire Reichert team as we set our sights on aggressive growth," noted Mr. Cirino.
Reichert is a world leader in the design and manufacture of diagnostic eye care instruments. With a proud history dating back more than 125 years, Reichert is well known throughout the industry for its innovation in ophthalmic instruments worldwide.
For more information please contact Reichert...
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